MCM Luxury

MCM Luxury is a premium automotive brand based in France, specialising in the sale of high-end luxury vehicles. With a focus on elegance and innovation, the company caters to a discerning clientele seeking both style and performance. I was commissioned to develop MCM’s brand identity with a brief centred on creating a modern and sophisticated aesthetic. The final design features a sleek monogram paired with a futuristic font, positioning the brand to resonate with its luxury-driven audience.